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Helbiz Live, the innovative OTT platform for streaming sports and entertainment content, managed by Helbiz Media, is available on all mobile devices, tablets, PCs and smart TVs. Helbiz and Miss Italia share similar values ​​including a focus on sustainability and well-being, in addition to their continued commitment to improving lives. We are thrilled to be the first exclusive digital broadcaster of Miss Italia, a widely followed and famous event that symbolizes Italian style and beauty, and stream the most important night of the event on our platform," said Matteo Mammì, CEO of Helbiz Media. We have enthusiastically embraced the Miss Italia project and are proud of this season’s contestants, who have expressed such highly innovative and inspiring ideas. "At Helbiz Live, we are working continuously to provide our customers with the content they like to view most. The Miss Italia and Miss Italia Social winners will be announced on the official Instagram that spotlights all finalists, highlighting their dreams, aspirations and values for a generation that changes, redesigns and expands the concept of beauty. "Streaming is one of the preferred communication tools of the younger generation and will allow us to engage with them more than ever before.

"We are excited to broadcast the closing night of Miss Italia on Helbiz Live," said Patrizia Mirigliani, former Miss Italia of 2003. The 30 finalists that were selected in Rome on November 29 th and 30 th will gather in Venice, a city for dreamers that represents the key themes of creativity, sustainability, wellness, for the grand finale on December 19 th. As a result, Miss Italia 2021 is the first to be broadcast entirely on social media and on the web to reach an audience of digital natives. Patrizia Mirigliani, former Miss Italia of 2003, served as a mentor for this year’s contestants and largely influenced the direction of the program to captivate Generation Z, those born between the late 1990s and early 2000s. Helbiz Live to Exclusively Broadcast the Closing Night of Miss Italia (Graphic: Business Wire)Įstablished in 1939, Miss Italia has evolved to meet the needs and tastes of each generation.